We all want to look for ways to make money. And, it's not a surprise when entrepreneurs start to look at web logs as commercial ventures. However, one commercialization of blogging has recently created some controversy in the form of a new site called Pay Per Post by Ted Murphy. Business Week has an article on this titled, "Polluting the Blogosphere", where Pay Per Post is explained as such:

'[snip]PayPerPost.com, which will automate such hookups between advertisers and bloggers and thus codify a new frontier of product placement. Advertisers pay to post details about their "opportunity," specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they'll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates. Those seeking to subvert PayPerPost from within can't: No pornographic or "illicit" content is accepted.'

Prior to PayPerPost.com, Ted Murphy just used to send email invitations to bloggers regarding blogging about products/advertisers via the BlogStar Network. Payment was either US$5 or $10 per post.

Of course, this has raised various ethical concerns in the blogging world. BloggersBlog has an interesting round-up of various comments from the blogosphere regarding Pay Per Post. And, Darren at Problogger.net shares some of his impressions on Pay Per Post.

What about you? How do you feel about this issue? Will you participate in Pay Per Post's program?